A lifestyle worth sharing in Leopardstown

Clay Farm

Our Role

Clay Farm is a residential development that offers a welcoming environment for couples and families of all ages. Situated in Leopardstown, Clay Farm offers the advantages of city living in a country setting. Our brief was to bring this new brand to life in a way that would capture the imagination of prospective homebuyers.

Insight

This charming development is enveloped by 14 acres of natural eco parkland, which gives residents more freedom to embrace the great outdoors. Convenience is a key consideration for homeowners and Clay Farm certainly ticks that box. Its proximity to schools, shopping centres, daily conveniences, cultural attractions and public transport makes it highly attractive for growing families.

Our Strategy

We created a distinctive brand identity that captured the appeal of having nature as your neighbour. Evocative photography, arresting illustrations and compelling copy allowed us to build engagement and convey Clay Farm’s aspirational and sustainable lifestyle.

This visual style was echoed across all marketing communications from print collateral to online advertising to maintain interest and build brand awareness. The targeted campaign brought Clay Farm to the attention of our target audience and galvanised them into action by making their interest known.

Digital Media, Channels and Platforms

Brochure, Website, Hoarding, Wayfinding and Print & Digital Advertising

‘Near to nature, close to everything’