Using design to attract talent

Vertium

Vertium is a stunning new building which is the result of collaboration between three of Europe’s leading property companies – United Investment Real Estate (Germany’s largest investment management company), U+I, and Ronan Group.

We created a brand strategy and marketing communications programme for this 16,000 sq m development.

Our Role

  • Brand strategy
  • Brand name development
  • Brand identity
  • Digital communications strategy and plan
  • Creative development

Process

  • Positioning and naming workshops with the investment and development team.
  • Work with  multi-disciplinary development team to create a digital first marketing campaign.

Insight

Vertium is a visionary building with uninterrupted internal spans of almost 100m. Its panoramic form creates a strikingly open internal space with capacity for a 2000 strong workforce. It is designed for large corporations seeking ‘statement’ headquarters which would help attract and retain high calibre staff.

Our Idea

We positioned Vertium as a visionary, people-centric space designed by a visionary architectural team

The production values of all the executional elements reflected the quality and ambitions of the development.

The Results

Amazon, the online retail giant, leased the building 12 months prior to completion.

Digital Media, Channels and Platforms

Social Media | Website | Mobile | Advertising | Display | Print | Signage | Documentation | Brochures |  Video | Letterheads | Business Cards | Way Finding | Outdoor

Vertium is a visionary building spanning almost 100m. It's panoramic form creates a striking impression as well as having capacity for a 2000 strong workforce.