Our new brand identity
Over the last few months we’ve been working on our own brand positioning and identity.
Our new core brand essence is; understanding, insight, creativity and collaboration. We see these as values but also the individual stages of the strategic design process.
The creative work starts with the idea of the ‘Point of Origin’ and we explored a number of routes. Our favourite solution takes the cut-out from the start point of the first letter (the ‘O’) dramatising the meaning of the word Originate; gives rise to, starts or gives origin to and ends, having completed the ‘Originate Journey’, as the full stop. The idea is to evoke the strategic design process. Let us know what you think?