Fernbank Brand Awareness & Lead Generation

As the strategic marketing partner for Irish Life’s Fernbank, Originate were tasked with building brand awareness for the new development, increasing the number of lettings and leads from online marketing. We achieved this goal through improved search engine results, improved SEO ranking for the overall website and an increased social media following and engagement.

We created content for the online channels that viewers would want to engage in, accessible content that was a mix of promotional, social and visually consistent and beautiful visuals that elevated the brand. The brands tone of voice is simple, engaging and personable as seen on Facebook, Instagram and LinkedIn for organic and paid social.