Our journey with TC Matthews began with extensive research to pinpoint their target audience, redefine their brand values, and gain a deeper understanding of the customer journey.
By creating a new digital experience we redefined the role of online within the textile category, enhancing the user experience and enabling customers to book online video consultations from their smartphone. We worked to create a best in class website with unique functionality, simplifying the customer journey from selection to purchase.
Originate developed a new brand voice to support the visual language, demonstrating its expertise, knowledge and understanding of home interiors. The end result of our work was a new sophisticated digital experience, new social media assets, and a performance marketing campaign that has shown great results.
within the first month of the website launch, we saw:
179% increase in new website visitors
297% increase in returning website visitors
53% reduction in website bounce rate