We designed a modern and engaging identity, breathing new life into the iconic ark and dove emblem, which has become synonymous with AIB. It is a digital first design that enhances the integrity of the brand and future-proofs it for an ever changing world of financial services and technology.
Designing and creating a brand system planned around enabling simpler customer journeys and easier experiences was key. With over 3 million customers ensuring simple navigation to the new brand while imbuing the brand with a less complicated and energic tone was key to its success.
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