Cliffs of Moher

Creating a brand for a UNESCO world heritage site.

The Cliffs of Moher are one of Ireland’s top visitor experiences, towering over the rugged west Clare coast. Originate were appointed to developing a brand for this place, rich with natural beauty and unique bio diversity. The brand would be seen in both physical and digital space with a storyful narrative for visitors visiting this magical place. Our strategy was to fully understand the history of the place, its ecology and creating a memorable experience that lingers and creates social rapport.
Logo redesign for historic Cliffs of Moher in Ireland
Magazine spread designed by Originate Agency for Cliffs of Moher
Magazine layout showcasing Cliffs of Moher, custom design
Walkway in the Cliffs of Moher Information Center with digital photography on screens