Creating a brand for a UNESCO world heritage site.
The Cliffs of Moher are one of Ireland’s top visitor experiences, towering over the rugged west Clare coast. Originate were appointed to developing a brand for this place, rich with natural beauty and unique bio diversity.
The brand would be seen in both physical and digital space with a storyful narrative for visitors visiting this magical place. Our strategy was to fully understand the history of the place, its ecology and creating a memorable experience that lingers and creates social rapport.