Brand Design Brand Strategy Placemaking Strategy
Cliffs of Moher
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Client
Cliffs of Moher
Creating a brand for a UNESCO world heritage site.
The Cliffs of Moher are one of Ireland’s top visitor experiences, towering over the rugged west Clare coast. Originate were appointed to developing a brand for this place, rich with natural beauty and unique bio diversity. The brand would be seen in both physical and digital space with a storyful narrative for visitors visiting this magical place. Our strategy was to fully understand the history of the place, its ecology and creating a memorable experience that lingers and creates social rapport.
