We designed a modern and engaging identity, breathing new life into the iconic ark and dove emblem, which has become synonymous with AIB. It is a digital first design that enhances the integrity of the brand and future-proofs it for an ever changing world of financial services and technology.
Designing and creating a brand system planned around enabling simpler customer journeys and easier experiences was key. With over 3 million customers ensuring simple navigation to the new brand while imbuing the brand with a less complicated and energic tone was key to its success.
![Person viewing AIB social media post on a tablet](https://originate.ie/wp-content/uploads/2018/12/aib-social-media-tablet-1000x1000.jpg)
![Woman viewing AIB Facebook Account on a laptop computer](https://originate.ie/wp-content/uploads/2018/12/website-design-aib-1000x1000.jpg)
![AIB Mobile app design, displaying login and quick balance button](https://originate.ie/wp-content/uploads/2018/12/aib-mobile-app-design-1000x1000.jpg)
![AIB Employees and customers sitting inside a branch on colorful furniture](https://originate.ie/wp-content/uploads/2018/12/aib-lobby-brand-colors-1000x1000.jpg)
![View of newly rebranded AIB ATM](https://originate.ie/wp-content/uploads/2018/12/atm-design-mockup-aib-1000x1000.jpg)
![Woman reading informational pamphlet on AIB Bank titled "Working Capital Finance"](https://originate.ie/wp-content/uploads/2018/12/pamphlet-design-aib-1000x1000.jpg)
![Collage of debit and credit cards custom designed for AIB Ireland](https://originate.ie/wp-content/uploads/2018/12/debit-credit-card-designs-1000x1000.jpg)
![AIB Sign outside building displaying their new logo](https://originate.ie/wp-content/uploads/2018/12/aib-signage-logo-1000x1000.jpg)