Should my company website have a blog?
Having a dedicated blog on your website can be great for driving traffic to your website but it requires dedication. Read on to discover our thoughts on if your company website should have a blog.
The Pros
Keep your audience updated
Beyond your company website, a blog is a great tool to keep your audience in the loop about your business. It offers flexibility to connect with your customers and to share updates in a way that shows not just what you do but who you are.
Helps you build your email database
Email marketing is still a solid marketing strategy. It’s not always easy to get people to sign up to your email marketing – this is where a blog can help. By creating engaging blog content, you can encourage people to subscribe to your newsletter and in turn have great content for your email marketing.
Teach and explain more about products
Blogs allow for in-depth discussions and explanations about what your products and services can really offer. For example, you could write customer case studies, provide easy-to-read “how to” guides on your technical services and more.
Boost Search Engine Optimization (SEO)
Each new blog post gets your page indexed on Google and as such, provides an opportunity for your website to be found in the search engines.
Search engines prefer fresh blog posts and through blogging regularly, you provide Google and other engines with new content to index. You then generate occasions to promote those crucial key terms to increase your visibility on search engine result pages (SERPs).
The Cons
Blogging is a commitment
A company blog is time-consuming to maintain. You need to be aiming to keep the content fresh and new which in return takes a great deal of creative energy and it might end up costing more than the benefits it generates.
You need to create ideas that will generate good SEO and increase visibility on search engine results pages, this is incredibly time consuming. Posting frequently is almost necessary to reap the benefits of having a blog and creating several posts a week is a big commitment.
Competition
Online marketing has seen a huge increase in popularity in the recent years, which raises the question: does your company stand out from the competition? You must have a good product and you need to find the optimal positioning for it in the market.
Your blog must be an extension of your company, aligning itself with your core marketing strategy and position. On top of all of this, your company and blog need to be unique enough to grab new audiences attention.
In short…
Depending on your company industry, goals and strategy you may want to consider a blog. If your website is attracting enough viewers/buyers from other platforms such as social media then a blog may be an unnecessary load of work. Having a company blog has very little cons and is a great asset to the company however it does take a lot of work and dedication.