In this thought-provoking article, MarTech delves into the evolving landscape of facial recognition technology in marketing, exploring its potential benefits for personalised experiences, enhanced targeting, and consumer insights.

However, the article also raises important ethical concerns related to privacy, consent, and the potential misuse of data. MarTech emphasises the need for responsible and transparent usage of this technology, taking into consideration its ethical implications and regulatory considerations.

We commend MarTech’s advocacy for a balanced approach that maximises benefits while minimising risks, promoting responsible and ethical use of facial recognition in marketing strategies.

Read the full article here.