A digital forward brand for a competitive market.

The Currency is an online publisher that delves deeper to deliver high quality business, public policy and economic stories. Working closely with its founders, Ian Kehoe and Tom Lyons, we designed a simple yet bold identity using a provocative colour palette to help it stand out and gain clout in a crowded digital market. A bold brand and strong photography together with confident, compelling copy was carried through the website, which we designed, enabling it to attract new investors, corporate subscribers and sponsorship partners. Everything from business cards to social media headers were designed and rolled out by us to help the brand make a great impression.
Screenshots of mobile website on phone mockups for the Currency
Minimal logo redesign for the Currency, hot pink background with white letter C
Collage of design guidelines for brand redesign for the Currency in Ireland
Brand Identity - The Currency team - black and white