Why is UX important for your company?
User Experience focuses on how users interact with digital products or services. The aim of UX is to solve problems and help users accomplish their goals easily and intuitively.
Enhanced Consumer Perception
If you provide your users with a smooth journey, they are more likely to view your brand in a favourable light. Usability has a big effect on customers’ perception and satisfaction and reduces their reluctance to switch brands.
UX design can increase conversions and boosts return on investment. When Walmart redesigned their website in 2018 with more of a focus on UX design their e-commerce sales grew 43%. Bank of America invested in UX and saw a 45% increase in online banking registrations.
Good UX design means making the user’s journey as easy as possible. The easier a user’s journey is, the more likely they are to complete a desired action such as purchasing a product.
Improves Search Engine Optimisation (SEO)
The quality of user experience is closely integrated with SEO. Google analyses dwell time, the success of the user journey, mobile-friendliness, site navigation. The more user-friendly your site is the more likely it is to get to the top of the search engine result page.