Make signing up easy

If your goal is to get people to sign up for more information or subscribe to your newsletter, resist the urge to get loads of data by making them fill in lots of information about themselves. Just ask for their email, once you build up trust you can get more details from them.

Use testimonials

Testimonials are a brilliant way to demonstrate who you are, what you do, and how good you are at it. If you work with big brands or have lots of happy customers, you need to demonstrate this on your website.

Humanise your brand

The biggest challenge brands face with their digital experience is creating a human side to their brand. Photography and video content of people in your company is a great way to add the human touch to a brand. Your brand’s tone of voice can help too, especially for B2C companies where more casual and friendly language can help customers identify more with your brand.

Use a third-party payment service

Back to filling in forms again. Once someone has added a product to their shopping cart, you need to make sure the payment transaction is quick and seamless. The best way to do this is to use a third-party payment service like PayPal.

Remove distractions

There’s nothing worse than visiting a website that is cluttered and tries to pull people in different directions. Landing pages should be clear, concise, and easy to navigate. If it’s not essential, don’t include it.

Looking to design or improve your website? Get in touch with us at hello@originate.ie