1,500 homes surrounded by 16.5 acres of eco-parkland in Dublin.

Our brief was to bring this new brand to life in a way that would inspire prospective homebuyers seeking the advantages of city living in a country setting. We created a distinctive brand that captured the appeal of having nature as your neighbour. Evocative photography, arresting illustrations and compelling copy allowed us to build engagement and convey Clay Farm’s aspirational and sustainable lifestyle. The visual style was echoed across all marketing communications from print collateral to online advertising to maintain interest and build brand awareness. The targeted campaign brought Clay Farm to the attention of our target audience and spurred them on to express their interest in this development.