Insight: Car rentals are no longer confined to holidaymakers and business professionals. The rental market has been transformed and now anyone keen to get behind the wheel is using technology to do so. Toyota Dealer Rental gives dealers a platform to engage new audiences and generate new business, without having to handle vetting, insurance or payments.
Creative Solution: Working closely with Toyota Ireland, we devised an engagement strategy and launched this pioneering app in Ireland. Understanding the mindset of dealers and how they operate enabled us to create an exciting brand narrative that conveyed the simplicity of this innovative technology.