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APP LAUNCH / MOTION
About

Toyota Daily Rental is an innovative app that changes the way people rent cars. It brings drivers and Toyota dealers together, making it easier to rent the latest model without the hassle of paperwork. The public can rent a Toyota as and when they need and dealers can create new markets by meeting the demands of enterprises, occasional renters and more in their area.

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Our Role

  • Visual Language
  • Dealer Engagement Strategy
  • Creative Storytelling
  • Online Marketing Campaign
  • Launch Motion Content
  • Launch Presentation
  • Leaflets, Posters & Pull-Up Banners
  • Ambient Advertising for Dealerships

INSIGHT

Car rentals are no longer confined to holidaymakers and business professionals. The rental market has been transformed and now anyone keen to get behind the wheel is using technology to do so. Toyota Daily Rental gives dealers a platform to engage new audiences and generate new business, without having to handle vetting, insurance or payments.

CREATIVE SOLUTION

Working closely with Toyota Ireland, we devised an engagement strategy and launched this pioneering app in Ireland. Understanding the mindset of dealers and how they operate enabled us to create an exciting brand narrative that conveyed the simplicity of this innovative technology.

We executed a national communications campaign dominating key social media channels including LinkedIn and Instagram. Our exciting motion content delivered real impact during the national launch and exceeded the campaign’s targets with almost full support from the Toyota dealer network in Ireland.