Classic design challenge

Cliffs of Moher

The Cliffs of Moher attract over 1 million tourists every year and recently opened spectacular visitor facilities including an underground interpretive centre. This presented a classic design challenge – branding the destination and way finding using symbols rather than words.

Our Role

  • Brand Identity
  • Signage
  • Print


Our challenge was to develop an identity and way finding system that would help visitors (who may not speak or read English) find their way to the destination and navigate their way around.


We found inspiration from the substantial amount of research into international way finding design, e.g. Yoshiro Yamashita and Masaru Katzumie with their classic design solution for the Tokyo Olympics in 1964.


A suite of simplified images that are instantly recognisable for first time visitors.