“Why is brand strategy important, anyway?”
Often times, the terms brand and brand strategy are tossed around interchangeably without a clear understanding of what they actually mean, and how they are different from one another.
Retailers switch to Omnichannel
According to research by McKinsey the COVID-19 crisis in 2020/21 accelerated digital transformation by 3 to 4 years across all sectors. The impact of lockdowns, 5km limits, and retail closures made many people go online to produce goods and services,
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