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  • November 11, 2024
    AI

    AI Search is Here – And It’s Time for Brands to Adapt

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  • November 11, 2024
    Social & Performance Marketing, Social Media

    Micro influencing: the secret weapon of social

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  • September 14, 2023
    Marketing

    Apple’s Ingenious Sustainability Report: A Masterclass in Effective Marketing

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  • July 17, 2023
    Retail Marketing

    Unleashing Retail Marketing Magic – Promoting the 2023 Barbie Movie

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  • July 6, 2023
    Marketing, Social & Performance Marketing, Social Media

    Leveraging Meta’s Threads: Gaining Insights for Future Marketing Success

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  • June 8, 2023
    Branding, Design, Packaging

    The Art of Temptation: BOL Foods’ Visual Makeover in the Plant-Based Food Realm

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  • June 8, 2023
    Brand Marketing, Campaigns

    Lego’s Empowering Campaign Challenges Gender Stereotypes and Reshapes Marketing Landscape

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  • June 6, 2023
    Branding, Performance Marketing

    Crafting Sonic Identities: AMP’s Sonic Hub Sets a New Standard in Branding

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  • May 31, 2023
    Consumer Behaviour, Marketing

    Embarking on an Enchanting Consumer Journey: Exploring Emotional Connections in the Digital Era

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  • May 15, 2023
    AI, Digital, Marketing

    Unleashing the Power of Google’s new AI Search Engine: Revolutionising Information Discovery and Empowering Marketers

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  • April 25, 2023
    Marketing

    Puma Takes a Step Towards a Sustainable Future by Collaborating with Young Environmentalists

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  • April 24, 2023
    Digital

    Exploring the Ethics and Benefits of Facial Recognition Technology in Marketing Strategies

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  • April 24, 2023
    Consumer Behaviour

    2023 Expected to Bring Significant Changes in Consumer Behavior

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  • October 17, 2022
    Marketing

    Toyota goes beyond traditional vehicle advertising and pushes emotional connection in its latest campaign.

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  • October 17, 2022
    Branding

    Irish Distillers has announced the launch of a digital e-label initiative to support responsible choices

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  • January 19, 2022
    Branding, Design, Studio Life

    Typography News: January 2022

    Want the latest typography news? Our design expert Joaquin gives you the latest scoop. Read on for more.

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  • January 14, 2022
    Branding, Design, Studio Life

    Fresh Fridays 08

    We’re beginning a new year with lots of fresh content! It’s an exciting time!!

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  • December 17, 2021
    Marketing

    ‘Tis the Season of Christmas Adverts!

    You may need a tissue for some of these! Have a look at some of our favourite adverts from the 2021 Christmas Advert line up.

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  • December 13, 2021
    Branding, Design, Studio Life

    Typography News: December 2021

    Want the latest typography news? Our design expert Joaquin gives you the latest scoop. Read on for more.

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  • November 19, 2021
    Branding, Design, Studio Life

    Fresh Fridays 07

    A round up of all things fresh from the world of branding, design, and beyond.

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  • November 15, 2021
    Branding, Design, Studio Life

    Typography News: November 2021

    Want the latest typography news? Our design expert Joaquin gives you the latest scoop. Read on for more.

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  • November 10, 2021
    Branding, Design

    2022 Design Trends

    When talking about design, trends are more than just a fleeting thing. Evolution of cultural norms and technology can influence how brands look, feel, move and sound, but on a deeper level, design trends are also a reflection of the

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  • November 5, 2021
    Branding, Design, Studio Life

    Fresh Fridays 06

    For our latest installment of Fresh Friday, we are bringing together all sorts of wonderful finds from the world wide web!

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  • October 29, 2021
    Digital, Performance Marketing

    How to optimise for Voice SEO

    Alexa, play

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  • Originate Fresh Thinking
    October 22, 2021
    Branding, Design, Studio Life

    Fresh Fridays 05

    A round up of all things fresh from the world of branding, design, and beyond. 

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  • October 15, 2021
    Branding, Design, Studio Life

    Fresh Fridays 04

    A round up of all things fresh from the world of branding, design, and beyond. 

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  • October 8, 2021
    Branding, Design, Studio Life

    Fresh Fridays 03

    A round up of all things fresh from the world of branding, design, and beyond. 

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  • October 7, 2021
    Branding, Design, Studio Life

    Typography News: October 2021

    Want the latest typography news? Our design expert Joaquin gives you the latest scoop. Read on for more.

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  • October 6, 2021
    Web Design, Web Development

    The Future of Web Development at our Creative Design Studio

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  • October 1, 2021
    Branding, Design, Studio Life

    Fresh Fridays 02

    For our second installment of Fresh Friday, we are bringing together all sorts of wonderful finds from the world wide web!

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  • September 24, 2021
    Branding, Design, Studio Life

    Fresh Fridays 01

    A round up of all things fresh from the world of branding, design, and beyond.

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  • September 23, 2021
    Studio Life

    Employee Spotlight: Lucas

    Meet our endlessly curious Creative Lead, Lucas.

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  • Screenshots of mobile website on phone mockups for the Currency
    September 15, 2021
    Studio Life

    Our favourite podcasts!

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  • September 14, 2021
    Studio Life

    Originate Picks: Favourite TV ads from our childhoods

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  • September 7, 2021
    Studio Life

    Get to know us: Eamonn

    Meet our digital guru Eamonn.

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  • Phone screen displaying Kennedy Wilson Instagram Rebrand
    September 3, 2021
    Performance Marketing

    The importance of organic social media

    We delve into why organic social media is so important and not something to be overlooked.

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  • August 27, 2021
    Digital

    Should my company website have a blog?

    Having a dedicated blog on your website can be great for driving traffic to your website but it requires dedication. Read on to discover our thoughts on if your company website should have a blog.

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  • August 25, 2021
    Performance Marketing

    ‘Stop trying to make FETCH happen!’

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  • August 19, 2021
    Performance Marketing

    5 Ways to Improve your CTAs Today

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  • August 19, 2021
    Performance Marketing

    Optimize your Company’s LinkedIn Page

    Discover our top tips on how to optimize your company's LinkedIn page.

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  • August 13, 2021
    Studio Life

    Employee Spotlight: Joaquin

    Meet our iconic designer Joaquin.

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  • August 13, 2021
    Digital, Performance Marketing, Web Development

    5 effective ways to improve your website’s conversion rate

    Discover five simple ways to improve your website's conversion rate.

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  • August 4, 2021
    Performance Marketing

    Instagram for Business

    It’s no secret that Instagram is a fantastic platform for businesses and is now a platform that is discussed at boardroom level, which means more budget is going to be allocated to the platform through advertising spend and content creation.

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  • August 4, 2021
    Performance Marketing

    Hashtag Analysis

    Hashtags have many different advantages and are an essential part of your content strategy.

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  • July 27, 2021
    Studio Life

    Employee Spotlight: Tara

    Meet our Social Media Manager Tara.

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  • July 26, 2021
    Branding, Concept, Marketing

    What’s in a name?

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  • July 22, 2021
    Digital, Web Design

    The Good & The Bad of UX Design

    Our Social Media Manager and (self titled) Master of UX design Tara discusses the good and bad of UX design.

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  • Beautiful photo of neon signs, lettering in green blue and red
    July 22, 2021
    Branding, Concept, Marketing

    Colours and Fonts for Branding

    How to pick the right colour and font for your brand.

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  • July 15, 2021
    Performance Marketing

    Why is UX important for your company?

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  • Animated image of man clapping, captioned Summer should be FUN
    July 2, 2021
    Studio Life

    Our top guilty pleasure shows!

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  • Banner reading Summer Playlist, created by Originate Creative
    July 1, 2021
    PLAYLIST

    Summer Playlist

    Listen to what our office sounds like. And our homes. This is the first collaborative playlist and in the end we have a selection of very summery songs.

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  • Man viewing new digital strategy for AIB Bank on a computer
    June 29, 2021
    Branding, Design, Digital, Marketing

    AIB – A digital first strategy.

    According to research by McKinsey the COVID-19 crisis in 2020/21 accelerated digital transformation by 3 to 4 years across all sectors. The impact of lockdowns, 5km limits, and retail closures made many people go online to produce goods and services,

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  • Google Partner Logo for Originate Brand Agency in Dublin
    June 28, 2021
    Performance Marketing

    What our Google Partner status means for you.

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  • Animated gif of pizza slice with like counter
    June 25, 2021
    Performance Marketing

    The benefits of social media for businesses.

    In this day and age, almost everyone owns a phone, a laptop, a tablet, or all of the above. This rise in device ownership along with the rapid change in technology has resulted in an increase in social media usage.

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  • June 24, 2021
    Marketing, Performance Marketing, Web Design

    A marketing refresh for a unique South Dublin office location.

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  • Animated gif of custom graphic poster designs by Originate
    June 22, 2021
    Studio Life

    Poster Project: HOME

    It’s hard to believe we are approaching one whole year of working from home! This event has inspired our first theme.

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  • Animated gif meme of Will Ferrell "Strategery"
    June 16, 2021
    Branding, Marketing

    “Why is brand strategy important, anyway?”

    Often times, the terms brand and brand strategy are tossed around interchangeably without a clear understanding of what they actually mean, and how they are different from one another.

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  • Woman using her laptop in a home office
    May 18, 2021
    Branding, Concept, Marketing

    Retailers switch to Omnichannel

    According to research by McKinsey the COVID-19 crisis in 2020/21 accelerated digital transformation by 3 to 4 years across all sectors. The impact of lockdowns, 5km limits, and retail closures made many people go online to produce goods and services,

    Read More
  • Originate Creative Agency we are hiring sign
    May 18, 2021
    Branding, Concept, Design, Marketing

    Join our team!

    We're looking for a highly energetic, detailed orientated Account Director with a passion for brand strategy and marketing.

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